For Industry Leaders
Facing disruption? Be the disruptor.
Let's elevate your innovation.
For Change Makers
Ready to bring your vision to life?
Let's rocket your startup journey.
My Offerings
Accelerating innovation, growth, and team success
AI strategy
Pioneered GenAI integration in 3 billion MAU social platform, achieving +48% AI usage.
0-1 innovation
Co-founded and successfully exited 3 startups across MedTech and E-commerce & Logistics.
Product growth
Scaled products from alpha to global mass adoption, driving $1.1B ARR with $3.5B+ combined revenue.
Design systems
Built reusable component libraries and UX frameworks adopted by 200+ teams to scale design quality.
Startup advisory
Guided 58+ founders through a customer-centered MVP journey, accelerating GTM to fundraising.
Team leadership
Elevated design teams performance through coaching in craft, data storytelling and AI for productivity.
Strategic Impact
Here’s how I support different teams - based on 15+ years transforming ambitious product visions into multi-billion-dollar impact across Meta, Apple, and beyond.
Driving deeper engagement through GenAI integration
View Case StudyElevate Communication With AI
Democratize NFTs Monetization
Unifying teams to deliver high-integrity, scalable products
View Case StudyConnecting emerging technologies with human needs
Moving from idea → MVP → traction with clarity and confidence
View Case StudyBuild AI Companion Flywheel
More Works
Why I Design
I've spent my career working at the edge of change—where new technologies emerge faster than our ability to fully understand their consequences. Over time, I've learned that meaningful innovation is about designing with care.
PHILOSOPHY
Creating systems that help people feel more capable, informed, and supported.
BUILDING AT SCALE
I've turned complex, ambiguous problem spaces into products used by millions.
Download ResumeBUILDING VENTURES
END-TO-END
SCALING IMPACT
BUILDING
PEOPLE
I mentor across roles and industries, helping people sharpen how they think, communicate, and act — especially when the path forward isn't obvious.
What People Say
Design is a team sport. These are words from
people I've built alongside.
The "0-to-1" Navigator
"I was especially impressed by Max's ability to embrace ambiguity and navigate through design challenges, as new perspectives and information surfaced every week. She lead the vision design sprint that enabled a diverse group of team members to quickly align on the go-forward direction for the 0 to 1 initiative. The end result was a product built on a strong foundation of collaboration and teamwork."
The Empowering Mentor
"I am excited and humbled to have worked with Max as my mentor during the LiSA Accelerator. Max provided great advice and support as I chipped away at updates for my startup. I truly couldn't have won first place without her support... I looked forward to syncing up even after the program to explore ways we could continue working together."
The Executive Partner
"Max established herself as a trusted partner, advisor, and leader... Her ability to operate at all levels of complexity made the right decisions possible and land a successful launch. In addition to the successful launch, Max's forward and big picture thinking is what allows us to build smart and scalable strategy."
The Long-Term Strategist
"Max is a visionary product designer who consistently demonstrates a keen ability to think about the long-term vision and success of our organization. Her forward-thinking approach has been instrumental in shaping the direction of our products and ensuring their continued relevance."
The Cultural Game-Changer
"This is a very complex project... and somehow Max jumped in and ramped up incredibly quickly. She stayed close to the eng team and often comes up with multiple solutions and actively seeks feedback to make sure we are making the best design decisions possible. This was the night/day shift we needed and the whole team has recognized this."
The Trustworthy Design Leader
"Max is one of the most communicative and inclusive design partners I've worked with, excelling at framing ambiguous problem spaces and driving long-term, system-level solutions. She is a source of truth and positivity, always pushing for the user's POV and delivering high-quality designs at an impressive pace, benefiting multiple teams and surfaces."
The Influential Design Driver
"Max has a challenging job of managing multiple steering committee leaders expectations... She was pivotal in framing the design concept, coming up with multiple options around the designs with trade offs involved. She was instrumental in helping make a decision and used her influence in driving the design judgement as well. She is highly adaptive to constant changes and at the same time manages her priorities well in ensuring project success"
The Impact-Driven Mentor
"Max is one of the strongest mentors I've ever had... This project was risky because it was a proactive project that was not requested by any stakeholders. It ended up informing my product team's sprint and our roadmap, and it was presented at the leads level. The impact of my project was influenced by Miao's mentorship, especially through showing me examples of how she put together a journey map and how it impacted a sprint."